1. HOME
  2. Publishing
  3. Management
  4. Label
  5. About
© S10 Entertainment, 2022.
All rights reserved.

Bio

Rio de Janeiro native, Anitta, is a global pop superstar. Since breaking through in Brazil six years ago, Anitta has become the leading artist of a new generation of Latin American music, serenading her listeners in Portuguese, English, and Spanish. She has been named among the world’s 15th most influential musicians on social media by Billboard and became the first solo Brazilian artist to top the Spotify Global Chart in 2022.


Anitta is known for her colorful funk music and accompanying visuals that communicate the energy and vibrance she brings to any project. To date, the Brazilian phenom has amassed over 6B YouTube streams, 6 MTV EMA awards, 8 Latin Grammy nominations, and is the most streamed Brazilian artist in the world. She’s collaborated with artists such as Snoop Dogg, Madonna, Major Lazer, J Balvin, Missy Elliot, Cardi B, and many more. 


At the end of 2021, Anitta released Envolver, which reached the #1 spot on the Global Spotify chart, earning Anitta her first Guinness World Record as the “first Latin solo artist to reach number one on Global Spotify.” Anitta’s Coachella debut in April 2022 became the number one trending topic in the world marking her as the first-ever Brazilian artist to perform at the festival. This summer, she won a 2022 MTV Music Video Award® in the category of “Best Latin” for Envolver, further making history and earning her second Guinness World Record as the “first Brazilian solo artist to win the MTV VMA for Best Latin (female).” The win followed an explosive performance by Anitta, who made her VMA broadcast performance debut with Envolver.


Her fifth and latest album, Versions of Me, debuting at #1 on Spotify Global, is a trilingual masterpiece garnering global press and cementing her stardom in the US. The album has now surpassed 1 billion streams on Spotify.

Highlights

UPCOMING

  • MTV EMAs 2022 win for “Best Latin” **Confidential**
  • Hosting & Performing **Confidential** at the Latin Grammys 2022 + Nominated for “Record of the Year” & “Best Reggaeton Performance”
  • Nominated for “Favorite Female Latin Artist” & Performing **Confidential** at the American Music Awards 2022
  • Performing at Amazon x NFL’s Thursday Night Football game on December 15 in Los Angeles **Confidential** 
  • Opening Ceremony performance at the UEFA Champions League Final in Istanbul 2023 **Confidential** 


RECENT

  • Performed in Rihanna’s Savage X Fenty Show Vol. 4
  • Los 40 Music Awards 2022 win for “Best Global Latin Artist”
  • Named WSJ. Magazine’s 2022 Music Innovator 
  • MTV VMAs 2022 performance & win for “Best Latin’ for Envolver - first Brazilian to win for a solo project in the history of the VMAs
  • Released Deluxe Versions of Me that has 5 new tracks including features and music videos with Missy Elliot, Maluma, and more 
  • Released album, Versions of Me, which debuted at #1 on Spotify Global and has surpassed 1 billion streams since
  • Hit single Envolver reached #1 on Spotify Global. Anitta became the first solo Latin artist ever, earning her a Guinness World Record title
  • Attended the 2022 Met Gala with Moschino
  • Debut Coachella ‘22 set with 100,000 in attendance became a global trending topic followed by a sold out Europe Summer 2022 Tour
  • Magazine Covers Include: WSJ. Magazine’s Innovator Issue, Vogue Mexico’s September Issue, Billboard, Nylon, and Vogue Brazil 
  • Global Campaigns Include: EA (Sims), SHEIN, Garena Gaming, custom Sol de Janeiro fragrance mist launch in Sephora stores in US

Press

"Anitta's a true hustler who turned her movement into an empire... she's got enough talent to keep conquering the world."
– 
TIME
“In the six years since releasing her self-titled debut album, Anitta has gone from singing in the favelas of Rio to becoming Brazil’s biggest ever global female pop star, racking up more than 7.6B streams, 47.5M Instagram followers, 5 MTA EMA Awards and her own Netflix docuseries along the way.”
– 
GQ UK
“Brazilian music phenomenon Anitta...brings together elements of reggaetón, bossa nova, R&B, hip-hop, EDM and funk carioca in her own unique musical blend."
– 
Variety

Recent Work